Media: Online (http://static6.businessinsider.com/image/4f8ddc77ecad044054000000-1200/shirley-polykoff-of-foote-cone-and-belding-created-this-famous-clairol-campaign-in-1959.jpg)
Ad Title: Hair color so natural only her hair dresser knows for sure.
What make this advertisement interesting/good?
Slogan/ Headline: Does she...or doesn't she?
Headline: The headline is short and eye-catching. The use of the question headline makes readers curious and want to know more about the ads and the product. This is an effective way of starting an interesting discussion.
Body copy: The body copy targets young women who want their hair colour to look fresh and natural even though they are using artificial hair colour. It does not focus on the product features, but focuses more on the product benefits (people wouldn't be able to tell if they were using artificial hair colour or not, looks younger, becomes more attractive woman, easy to use- all it takes is minutes).
Visuals: The visual is interesting as in they use a portrait of a carefree confidence young woman to capture the feminist sensibility (gentleness, warmth and love) of the product.
Ad Strategy: Colouring hair was considered as an embarrass practice (at least it was embarrassing to openly admit) back to the post war era . This Shirley Polykoff's most popular copywriting approach focuses on promoting the products as natural and wouldn't be able to tell whether they are using the product or not. The key of this successful advertising is they understand what the problem that hair dye's users were facing and this advertisement shows how their product able to solve their problem.
Written By,
Ng Jas Min
0312182
Ng Jas Min
0312182
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