Reflection Post 4 : Five points about bad/uneffective body copy and layout for a print ad.

An uneffective print ad would be a lengthy body copy with long-winded sentences. The body copy should only contain minimal details and words just to carry the message across and highlight the important points for the print ad. 

Next, if the headline of the body copy has no relation to the print ad, the image of the product would drop because it will make customers think that the brand can't come up with a good headline to project a good image for the product.

Another uneffective print ad would be the language used. If the body copy has bad grammar or words that don't really belong together in a sentence, it would be irritating and it will lose the customer's interest while reading it. 

Another uneffective body copy for a print ad would be if it failed to mention their USP for their product. It is important to let the customers know what makes this product interesting or beneficial to them. 

Lastly, a bad layout would be if it has too many words and no visuals. A creative print ad would be one that has visuals and a little bit of words that support the image on the print ad.

Written by

Evelyn Wong Yen Ni

0302224

Blog Swipe 4.2 : concept of AIDCA

Media : Online- Print Ad (https://www.behance.net/gallery/923746/Miscellaneous-Concept-Ideas)

Title : Been missing out on the taste of real ice cream?

Sponsor: Breyers 

Prospect : To remind people that their ice cream is the real ice ream and how it should be tasted like and it's made with natural ingredients. 

Product: Ice cream

Problem: Reminding people how should a real ice cream taste like and ice cream can be healthy too with natural ingredients.

Objectives: The objective of this ad is to let people realized and think again what and how a real ice cream taste like. 

Strategy : The ad sustained people's interest by clarifying what brand makes real ice cream, then, the brand name and product are mentioned in the body copy. 

Tone: Fun, interesting, curious

Brand Character : Trustworthy 

Interesting Element: Headline: Been missing out on the taste of real ice cream? 

The headline grabs people's attention by making them think and wonder what and how a real ice cream really taste like.

The ad creates a desire by providing many interesting and tempting ways of examples that how the ice cream can be served and enjoyed. The ad has made a clarification on the product facts and claimed that this product is only made with all natural ingredients.

Written by

Carena Lim Yun Xian

0302442

Blog Swipe 4.1 : concept of AIDCA

Media : http://onemanadvertising.blogspot.com

Title : Smoking Kills

Prospect : Convince people that smoking kills

Product: Awareness (PSA).

Problem:  Smoking is bad for health and it can cause death.

Objectives: To raise awareness on the negative 

Strategy :  The purpose of this advertisement is to persuade people not to smoke. The intended audience is anyone who either does smoke or wants to smoke.  The style of this advertisement is midlevel. The genre is an advertisement that can be seen in magazines or possibly billboards. 

Tone: Shocking / Cold / Serious

Brand Character : Powerful

Interesting Element: The tagline itself shows that smoking it affects other people as well. It doesn’t just kill you; it can kill anyone, even people who haven’t smoked a day in his or her life. The strategy of argumentation used in this advertisement is analogy. People have been told numerous times that smoking causes cancer, which leads to death. But by putting it in a different perspective, as blunt as this one, makes you re-think if that cigarette is really worth it.