New media ads are a little more harder to grab attention as people who usually go online are mostly not very interested in having ads disrupting their online surfing. However, by creating a good one, it would eventually lead to exposure of the brand or service.
Take a YouTube ad for instance, most videos have ads automatically playing before the actual video itself. With a good introduction, viewers will not have the urge to click that "skip ad" button.
In order for that, the introduction has to be relatable to the viewer. Start with either something that directly tells them about what the ad is, or make them wonder and stay tuned longer. With a good music playing along with the ad, it will make a difference too. Most ads have really annoying music which just makes people want to skip it even more. However, with a more soft sounding tune, it will work just fine.
Although ads may not necessarily get customers to eventually become consumers, for a new brand, exposure is just the thing needed. As long as people out there know that the product or service exists, it has already succeeded in its task of exposing the brand.
Bernadette Alexandra Koh Pei Yi
0302106
