Reflection Post 2 : considerations taken to create a good ad strategy

One of the good advertising strategies is creating awareness for your product or your business. By doing this, the business will grow and their product will be well-known in the market therefore advertising will then start to decrease as there are already loyal consumers for the product.

Next, increasing the sales of your product by attracting your competitors' customers. It is not that easy coming up with a product that has more strengths than weaknesses hence, the business should find out what their customers want in a product which your product is lacking off and make it better.

Advertising is made to persuade and remind our consumers what our product or service can do for them. Basically, we have to know our target markets, who we want interested in our products, who we want to see using these products and who will maintain using these products to retain our sales. Breaking down the target market into three parts, demographics, behaviors, needs and desires. 

Another good advertising strategy would be to use communication media so that messages would be transmitted to consumers and help on promoting the products or services a company can provide. For example, a print ad that is simple yet blows your mind.  

Written by

Evelyn Wong Yen Ni

0302224

Blog Swipe 2.2 : Best creative strategies from print ads

Media : Online- Print Ad ( http://adsoftheworld.com/media/print/durex_condoms_cheaper_2 )

Title : Durex: Cheaper

Sponsor: Durex

Prospect : People who wants to have save sex

Product: Condom

Problem: Pull the target audience who wants to have save sex without worrying having babies. The ads need no tagline because the pricing of each item creates a clear point. 

Objectives: To create an awareness for the target audience for them to have save sex and ensures them that a pack of the product is cheaper than the cost of having babies.

Strategy : The visual shows only 1 objects, which is the baby carriage and the product brand logo. Both with the price tag on and tell people that it is that simple to put on protection every time with minimal cost. The minimalist part of the ads focuses on the object (baby carriage=having babies) that will cost a bomb, compared to a pack of Durex.

Tone: Funny / Informative

Brand Character :

Written by:

Carena Lim Yun Xian

0302442

Blog Swipe 2.1 : Best creative strategies from print ads

Media : Online- Print Ad ( http://psdcollector.blogspot.com/2010/02/60-absolutely-creative-advertising.html)

Title : Its time to join MYBODY gym

Sponsor: Mybody gym

Prospect : people with weight issues (obese)

Product: To lose weight

Problem: Pull the target audience and help them with their weight problems.The headline is the message for the advert itself.It shows a clear message from what the picture is trying to tell the audience. The headline is the name of the place that they are trying to sell.

Objectives: To create an awareness for the target audience for them to realise that being overweight can be dangerous.

Strategy : The visual shows that the piranha is more interested in the guys tummy instead of the food that the guy is giving. By portraying this image it will make the target audience aware of the weight problem that they are facing. Hence the headline 'its time to join myBody gym'. They will help with the weight and health problem.

Tone: 

Brand Character : Masculine brand

 

Amalina Jamil

1007k10685