Reflective post 10: Most eye-opening regarding ethical approaches to copywriting

In my opinion ethical approaches in copy writing can be very important to the society. It can relates to few aspects.For example from the headlines to the body text and appealing ads must be not misleading. There are many people fall for false advertising and trick easily. Most of the company only cares about their profit and how they want to pull customers not the quality and the ethical approach of the advert itself.First the headline should be something bold and straight forward attractive yet interesting , body text should be an ethical copywriting factual , detail and something consumer would want to try or want to do.Not a text that putting someone down.A certain product or campaign or promotional purposes should have the right content of a word to pull their audience to make them believe that whatever they're a re selling is good. not just a product that is good in their eyes and not a good product to consume. Ethical approaches are few of the most important steps in advertising.


I can name a lot of products that not what is seem it is. They talk about how good they are and bringing other product down to make theirs look good. Thats not how it works. The ad must contain all the right purposes even if its a ' health campaign ' ad showing how you have to stay clean and hygienic. It must have the right words and approach even appealing to make audience feel the awareness of the campaign.

AMALINA JAMIL

1007K10685

Blog Swipe 10.2 Deemed Ethical in Its Approach

Headline: Can you treat yourself better than your doctor?

The ad headline is very clever, using the questioning method to catch the audiences' attention. A lot of people has developed many health obstacles due to not consulting to a doctor or physician before consuming medicines for minor infirmities. The question is shaped and gets people to the answer the advertiser is trying to tell the audiences. 

Body Text: Self-medication can put your life in danger. Always consume medicines only after consulting your doctor.

The body text of the ad is short and straight forward. It supports and reinforce the message that the ad is trying to tell the audiences also, pretty much answers the headline question. The word " self-medication" has successfully catches the audiences' eyes and generates awareness among them on the importance of consulting a doctor before consuming any medications.   

Visuals:

The visual of this ad is very simple and creative yet it creates a huge impact in the audiences' mind by using the bullets in the medicine packet. It is trying to tell people that every time you swallow a medicine without consulting a doctor, it's like swallowing a bullet. 

Written by:

Carena Lim Yun Xian

0302442

Blog Swipe 10.1 Deemed Ethical in Its Approach

Headline: THINK OF BOTH SIDES.
This headline is pretty simple, straightforward and understandable. The ad is explaining that when you are driving to concentrate on the road. When doing so think of both sides like the child or person you might hit in front of you or your own child sitting at the back seat who you can harm if you get into an accident although she or he is all buckled-up behind.

Body text: The number of car accidents involving children increases during school holidays. Please be extremely careful!
The body text is basically giving a warning to the viewers that usually during school holidays, there are many children on the streets playing and running around without any parent supervision or whatsoever. Also during school holidays, many families go outstation for holidays where sometimes you would not be paying attention to the road because you need to see the navigation or so on. I think that the body text used for this ad is very basic and easy for viewers to understand.

Visuals: I love the way the advertisers set the visuals of this ad where they show how many things going on in the front seat that may cause an accident, the child they are about to hit in front of their car and also their own child at the backseat buckled-up all in one ad. The creativity of using the mirror in the ad is amazingly inserted to explain the ad thoroughly.

Written by

Evelyn Wong Yen Ni

0302224

Reflective Post 9: Tips for writing a good press release

Press release is not an advertisement. They may share the same purpose, to create awareness and to gain publicity. Yet, it is important to note that press release is publish by the 3rd party - mostly newspaper. Therefore, press release is more credible than a paid-advertisement and it should be written like a news, otherwise it will simply be discarded. Here are some tips for writing an effective press release:

1. Newsworthiness
Before you write your press release, ask yourself "What's the news value in your story?". Think from the perspective of a journalist, your story will only get coverage if journalist thinks it is newsworthy and their readers have to know about it. What makes a story newsworthy?

• timely
• proximate 
• prominent
• human interest
• significant 

2. Follow a standard press release format

It is important to follow standard press release formating and include 5W1H questions in your press release. Press release should written in inverted pyramid approach which the most important information comes first followed by less important information. 

3. Use double spacing

Double spacing and wide margin allow journalist to make note in your press release.

4. Good grammar 

Journalists are busy. Make sure your press release is well written or else it will simply be discarded.

For further reading:

A complete guide to writing an effective press release
http://www.marketingdonut.co.uk/marketing/pr/writing-a-press-release/a-complete-guide-to-writing-an-effective-press-release

Written by,

Ng Jas Min

0312182

Blog Swipe 9.2: Best Advocacy Advertising Ad

Since the first time I came across this ad a couple of years back, I have always been very inspired by it. This was done by Grey Spain and I was inspired by the creativity, the message it sends, and also how it is just completely genius.

They took the advantage of the average adult height and shows them an awareness message of the ad, and a 10 year old child's average height, showing them a different message telling them that if they ever need help, they can call a helpline along with a number. They used the lenticular lenses to make this ad successful.

The ad is simplistic with just a photo of a young boy. As for the lower angle photo, they used the same picture of the boy, but with a busted lip instead. The message they put out there is also very short and straight forward. To the adults, it says "Sometimes, child abuse is only visible to the child suffering it.", and to the children a message that says "If somebody hurts you, phone us and we'll help you."

So intelligently, this ad targets both adults and children as well.

Written by:

Bernadette Alexandra Koh Pei Yi

0302106

Blog Swipe 9.1 : Best Advocacy Advertising Ad

I personally think this is one of the best advocacy advertising ads that I have encountered so far. Nowadays, the society is very aware of the need to protect women, especially in the sexual harassment and violence department. People will participate and support campaigns as such if it is advertised properly. 

First off, I find it interesting how they play with words to catch the attention of the audiences. The words with the biggest font size is completely misleading and it may seem as though the man is going to sexually assault someone. However, the impact of the main message comes in at the second half of the ad, spreading an awareness to the society to take control of the situation because they are as equally responsible for another's safety. 

Next, the visuals are well used. Putting a picture of a man directs the message to men. Most of the time, women are victims of sexual violence. If men were not told to support this movement as well, how will this situation turn around? Thus, this ad is smart in choosing their target audience.

Also, the design of this ad is very simple, clean and strong. It is very comfortable to look at and easy to digest the information. 

Written by,

Natalia Melissa Singa

0304567