Reflective Post 8 : How to create an engaging and successful fundraising letter?

      First of all, to have an engaging and successful fundraising letter, start off by bearing in mind your audience and the particular plans set. List down things that will appeal to your audiences such as things that will surprise them, upset them or even intimidate them to feel that your fundraising letter is really important.

      Second, state and stress on the benefits of your cause clearly so that the audiences will be able to judge if the cause is sensitive enough to touch their hearts. Let the audiences know that with their helping hand, the cause will be known or also it will be able to improve life or other components. It is always good to remind your audiences that no matter how small of the amount they donate, they can help someone or the service needed. The benefits should state that when they help they will feel happy about it and not depressed instead.

      Lastly, add pictures or visuals of the organization or campaign in the fundraising letter so audiences can see how important it is. For example, if there was a campaign done before, put up visuals of that previous campaign to gain trustworthiness of the audiences.

Written by

Evelyn Wong Yen Ni

0302224

Blog Swipe 8.2 : The most interesting flyer / brochure / catalog

Although this flyer only uses 3 colors-white, red and different shades of grey but it does not look dull or uninteresting. The clever use of shapes and shadows make the flyer look 3D. It's very simple yet interesting and grab people's attention very easily.

This is a general-purpose leaflet, which looks very broadly at what the organizer is trying to promote their event. It does not provide a lot of details about the organizer but mainly and sufficient event information. It is very straightforward and simple to let the audience understand what is the leaflet about through the tittle and details on the leaflet. It also provide a website for the audience to look for more information about the event or organizer.

By

Carena Lim

0302442

Blog Swipe 8.1 : The most interesting flyer / motivational poster

Its a flyer / poter to promote the motivational book ' Manage your day to day' .Its a book about how the way we work has to change , Matias Corea , Raewyn Brandon and Jocelyn K. The flyer created by Glei from Behance. Its a fold out flyer/poster. Well the idea of this flyer was to create a print piece that would give people a succinct overview of the book, while also giving them something with lasting value.Every flyer that is given out when its full unfolded there is a piece of motivational quote that the audience can tack up over their desk or fridge.It makes it interesting because even though its to promote a book its also a piece of the book. Which is the quotes that was pick out from the book to let people read and keep it. This is a good promotional way to give the audience aware of the campaign that they're doing. 

The writing on the flyer clearly shows the emphasise on the quote which is in the middle of the fold. Theres the brief explanation of the title infant and details about the book. I think its a good approach on the book because it promotes both book and for people to be aware of their daily manage day to day life.

amalina jamil 

1007k10685