Reflection Post 5 : writing with style

I’ve learnt that writing with style may not be that simple, as you need to organize and reorganize your thinking, write and re-write many times in order to open the floor to creativity in writing, analyze suitable words, such as active verbs and adjectives, and finding combination of words that are complementary to the advertised product or service.

Here are some writing stylistics I learned in class:

1.       Testimonials – Good stories from users abut a product or service.

2.       Humorous – Funny content that attracts audiences.

3.       Endorsement – such as featuring a celebrity for a product.

4.       Brand comparison – comparing the advertised product with another product.

However, writing with style is important in advertising because it makes it unique, thus brand recognition will be gained easier. People tend to remember creative and unique ads the most. Also, good creative ads reduce competition between brands in the market as it allows differentiation to take place.

Furthermore, I’ve learnt some writing stylistics online that are really interesting, such as informational, anthropomorphism, cartoon, call for action, value branding, buzz, surrealistic, realistic, historical, etc.

Written by,

Natalia Melissa Singa

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Blog Swipe 5.2 : print ads or product packaging with interesting writing styles and layout

Media : Online- Print Ad

Product: Absa Bank

The ad uses a very philosophical approach by speaking about the forefathers who although wore torn up shoes, but they took one step in the right direction and that was how they succeeded to reach their goals. It clearly states that it is not the type of shoe you wear but in the steps you take to reach it.

Interesting idea

It talks about taking the right steps in the right direction and it does not work if you look good but keep taking the wrong steps. It's interesting because they incorporated that into banking, stating that for this Pesach, which was a Jewish festival, Absa will be by your side all the way. Indicating that if you want to reach your goals but also have problems, they are willing to help.

Layout Design - Create Flow

The shoe and the writings in it obviously stands out really well, grabbing the attention of a lot of people would not be too hard. The worn out shoe idea is then explained in the body copy, as mentioned that it is very philosophical. Talking about ancient times and how we end up where we are because of our ancestors. I think it is a very interesting and different approach of a bank advertisement.

Written by:

Bernadette Alexandra Koh Pei Yi

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Blog Swipe 5.1: Print ads or product packaging with interesting writing styles and layout

Media : Online- Print Ad

Product: Garage Lemonade

The print advertisement displays a sarcastic “idea” of how to execute an advertisement that could draw the more shallow audience to the favour of its product. By reading the copywriting, audiences would be intrigued enough to find out what brand would pull such a “trick” on them. 

Interesting idea

The ad displays its culture "Kind of Genius. Kind of" instead of advertising it’s product. In short, the message conveyed is appealing more towards our humorous or cynical side instead of our more rational side looking for information on the product itself. 

Short and Simple Sentences 

People are easily attracted to simple, unique and easy to understand bodycopy. This also helps to keep your readers' interest. The simple layout includes product packaging, typography and product description (Lemon, Ice and Alcohol) which is straight to the point yet comprehensive. 

Layout Design - Create Flow

The brilliant copywriting attracted people's attention. By reading the sentence "to look at the bottom" readers' eye movement would be guide to move from the copywriting to the more important part - product packaging and tagline. In this ad, the copywriting is more dominant than the product packaging. The marketer chose handwriting style typography surrounded with large white space to make the copywriting outstanding.