Reflection Post 6 : Considerations to making a good broadcast ad (tv and radio)

Discuss the considerations of making a good broadcast ad. (tv or radio)

Radio

To make a good radio ad, there are many steps and guidelines to follow. 

Step 1 is to open with an attention-getting device. The first part of a radio ad always counts to get listeners to stay tune. For instance, to get their attention at the beginning of an ad is to use humor in a good way to catch their attention and get them wanting to listen to more. 

Step 2 is identify your product or advertiser after the opening. Without doing so, people will have no interest and not show any interest at all. 

Step 3 is to repeat important benefits and names. Mentioning the brand or product a few times in the ad can be a plus side for the ad as people will tend to remember easily. For instance, for a 60 second commercial, at least mention the brand or product's name 3 times.

TV

To make a good tv ad, there are different steps and guidelines to follow.

Step 1 is to make sure there is a major benefit for the product and highlight it more than once during the tv ad. 

Step 2 is to take the chance of the tv ad and promote the product by showing it and having many close-ups of the product itself during the ad. 

Step 3 is to make sure the visuals, background music and the sound effects are on point and are suitable for the tv ad. For instance, if the tv ad is on baby products and the background music is a rock song, it will definitely get the viewers thinking. 

Written by

Evelyn Wong Yen Ni

0302224

Blog Swipe 6.2 : Best tv commercials

Media : Tv commecial

Tv add title : David Bechkam Sofia Vegara Diet Pepsi Beach Twitter

Sponsor : Pepsi

Pepsi is one of the famous brand that most people know will have interesting tv commercials.Pepsi 

will use the famous celebrities for example beyonce , britney spears , Pink and others. Their

 marketing for the product brilliant, not only increases a lot of sale it definitely showed audience the 

tasty freshness of the drink. This tv commercial that features Sofia Vegara and David Beckham boost

 up the sale of Diet pepsi in less in a month. the commercial shows how Sofia feels so fresh drinking 

the diet pepsi that what she said in her tweet was right about David Beckham.

Written By:

Amalina 

1007k10685

Blog Swipe 6.1 : Best tv commercials

Media: TV commercials

TV Ad Title : Snickers Mr. Bean

Sponsor : Snickers

Snickers has created a series of TV commercial campaign and this is one of it. The Snickers campaign  shows how a person's character pertains to real life situations. Snickers uses character as part of their slogan saying " you're not you when you're hungry." This saying refers to the audience and makes you think how one's character changes under the urge of hunger.  Snickers wants the audience to realize that their product will satisfy that feeling that overcomes you when you are hungry. They also play with character traits of various celebrities such as Betty White, Mr. Bean, Joe Pesci and many more which make the ads more memorable to the audience. To form irony and humor, they throw in older celebrities or iconic characters that are known to act with attitude. Snickers makes references to real life situations so the audience can relate. When the audience relates to a situation, the public is more prone to feel as if they should be doing the same thing. 

By:

Carena Lim Yun Xian

0302442