Media : Online- Print Ad (http://nicdowney.com/work-samples/print-ads/)
Title : Eat right.
Sponsor: The Academy of Nutrition and Dietetics
Prospect : Convince people to start eating healthy
Product: None. (PSA)
Problem: Pull the target audience and help them with their weight problems.The headline is the message for the advert itself.It shows a clear message from what the picture is trying to tell the audience. The headline is the name of the place that they are trying to sell.
Objectives: To raise awareness on the health benefits in eating broccoli which contains cancer-fighting nutrients.
Title : Eat right.
Sponsor: The Academy of Nutrition and Dietetics
Prospect : Convince people to start eating healthy
Product: None. (PSA)
Problem: Pull the target audience and help them with their weight problems.The headline is the message for the advert itself.It shows a clear message from what the picture is trying to tell the audience. The headline is the name of the place that they are trying to sell.
Objectives: To raise awareness on the health benefits in eating broccoli which contains cancer-fighting nutrients.
Strategy : The ad pictures a strip of pills, but instead of using tablets, they have replaced it with a stalk of broccoli each. This sends a message of cancer medicine can be replaced by just eating broccoli, as broccoli has cancer-fighting nutrients that many do not know of.
Tone: Sascasm / Fear
Brand Character : Health conscious
It's interesting because not many companies use sarcasm to grab the attention of the audience so effectively. Also, their sarcastic headline not only grabs attention, it is very informative at the same time. Then leading the audience to read more about it in the body copy, which contains more information on eating broccoli along with the nutrients that it contains. Although it is only a Public Service Announcement by a health academy, it allows viewers to walk away with a new knowledge and also a possibility for them to start eating more broccoli due to fear of cancerous tumors.
Written by:
Bernadette Alexandra Koh Pei Yi
0302106
I love the creativity of the ad by putting a stalk of broccoli instead of boring looking tablets. When i saw the ad, the first thing that came to mind was how smart the people who created this ad were because it did not only promote the broccoli to be a healthy vegetable but it also spread the awareness that it is as simple as just eating broccoli can make you healthier and also defeat those cancerous tumors. Despite the simplicity of the ad, the message portrayed is highly effective.
ReplyDeleteEdited by:
Evelyn Wong Yen Ni
0302224