First of all, to have an engaging and successful fundraising
letter, start off by bearing in mind your audience and the particular plans
set. List down things that will appeal to your audiences such as things that
will surprise them, upset them or even intimidate them to feel that your
fundraising letter is really important.
Second, state and stress on the benefits of your cause
clearly so that the audiences will be able to judge if the cause is sensitive
enough to touch their hearts. Let the audiences know that with their helping
hand, the cause will be known or also it will be able to improve life or other
components. It is always good to remind your audiences that no matter how small
of the amount they donate, they can help someone or the service needed. The
benefits should state that when they help they will feel happy about it and not
depressed instead.
Lastly, add pictures or visuals of the organization or
campaign in the fundraising letter so audiences can see how important it is.
For example, if there was a campaign done before, put up visuals of that
previous campaign to gain trustworthiness of the audiences.
Written by
Evelyn Wong Yen Ni
0302224
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