Media : Online- Print Ad ( http://psdcollector.blogspot.com/2010/02/60-absolutely-creative-advertising.html)
Title : Its time to join MYBODY gym
Sponsor: Mybody gym
Prospect : people with weight issues (obese)
Product: To lose weight
Problem: Pull the target audience and help them with their weight problems.The headline is the message for the advert itself.It shows a clear message from what the picture is trying to tell the audience. The headline is the name of the place that they are trying to sell.
Objectives: To create an awareness for the target audience for them to realise that being overweight can be dangerous.
Strategy : The visual shows that the piranha is more interested in the guys tummy instead of the food that the guy is giving. By portraying this image it will make the target audience aware of the weight problem that they are facing. Hence the headline 'its time to join myBody gym'. They will help with the weight and health problem.
Tone:
Brand Character : Masculine brand
Amalina Jamil
1007k10685
In term of visual appealing, mybody gym avoid using fit and muscular guys that commonly use in gym ads. Contradictory, the ads direct address the problem facing by their target audience to attract people's attraction. This is a brilliant move as this activate the fear of illness and encourage people to persuade health and youthful.
ReplyDeleteBy Ng Jas Min
0312182