Media : Online- Print Ad ( http://adsoftheworld.com/media/print/durex_condoms_cheaper_2 )
Title : Durex: Cheaper
Sponsor: Durex
Prospect : People who wants to have save sex
Product: Condom
Problem: Pull the target audience who wants to have save sex without worrying having babies. The ads need no tagline because the pricing of each item creates a clear point.
Objectives: To create an awareness for the target audience for them to have save sex and ensures them that a pack of the product is cheaper than the cost of having babies.
Strategy : The visual shows only 1 objects, which is the baby carriage and the product brand logo. Both with the price tag on and tell people that it is that simple to put on protection every time with minimal cost. The minimalist part of the ads focuses on the object (baby carriage=having babies) that will cost a bomb, compared to a pack of Durex.
Tone: Funny / Informative
Brand Character :
Written by:
Carena Lim Yun Xian
0302442
I like how the simplicity of the ad still carries a very strong message. However, I think it would have been a little better if the Durex logo was a little bigger and the audience would not have to look closer. It could help with faster and better understanding of the ad.
ReplyDeleteEdited by:
Bernadette Alexandra Koh Pei Yi
0302106
I love how humorous and creative the ad is! It definitely caught my attention. I agree with Bernadette that the logo should've been a little bit bigger, thus letting it be more noticeable. Nevertheless, I can understand as well why the logo is made that small. Durex wants to project a message that getting a pack of condom is so much more simpler compared to causing a big mistake, which is "the accident". Also, Durex did a good job on this ad not only because the message is powerful, but the colour tone and the visuals makes the ad very baby friendly too, thus people wont be easily offended but they will focus on the humour and the impact of the message more. Therefore, ads like these have a better lasting impact because it's the type of ad that people love to remember.
ReplyDeleteEdited by:
Natalia Melissa Singa
0304567