Media : Tv commecial
Tv add title : David Bechkam Sofia Vegara Diet Pepsi Beach Twitter
Sponsor : Pepsi
Pepsi is one of the famous brand that most people know will have interesting tv commercials.Pepsi
will use the famous celebrities for example beyonce , britney spears , Pink and others. Their
marketing for the product brilliant, not only increases a lot of sale it definitely showed audience the
tasty freshness of the drink. This tv commercial that features Sofia Vegara and David Beckham boost
up the sale of Diet pepsi in less in a month. the commercial shows how Sofia feels so fresh drinking
the diet pepsi that what she said in her tweet was right about David Beckham.
Written By:
Amalina
1007k10685
Pepsi uses celebrities Sofia Vergara and David Beckham that can represent their brand image. These popular celebrities help associate the product, Diet Pepsi with some imaginery states of well being. The appearance of Sofia Vergara and David Beckham implies attractive face and body image, popular, successful and trendy. This TV commercial also incorporates humor and fun by showing Sofia updates a fake news in her Twitter account. This TV commercial try to involve the viewer with the product by appeal to tech-savvy social group, which are usually people in the younger demographic. I think because of this, Diet Pepsi TV commercial is an effective one.
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