Media: TV commercials
TV Ad Title : Snickers Mr. Bean
Sponsor : Snickers
Snickers has created a series of TV commercial campaign and this is one of it. The Snickers campaign shows how a person's character pertains to real life situations. Snickers uses character as part of their slogan saying " you're not you when you're hungry." This saying refers to the audience and makes you think how one's character changes under the urge of hunger. Snickers wants the audience to realize that their product will satisfy that feeling that overcomes you when you are hungry. They also play with character traits of various celebrities such as Betty White, Mr. Bean, Joe Pesci and many more which make the ads more memorable to the audience. To form irony and humor, they throw in older celebrities or iconic characters that are known to act with attitude. Snickers makes references to real life situations so the audience can relate. When the audience relates to a situation, the public is more prone to feel as if they should be doing the same thing.
By:
Carena Lim Yun Xian
0302442
I love how Snickers use celebrities to sell their product, it was a definite eye catching moment for me. Especially, when the whole China setting and Mr. Bean is so contrasting! I think it's very engaging because it is simple and humorous and the message is very easily decoded. Lastly, I also find that the plot of the story escalates very well and smoothly, hence giving the snickers bar enough attention and importance that it needs at the end.
ReplyDeleteEdited by,
Natalia Melissa Singa
0304567
I really love how Snickers played around with the diversity of two cultures in this ad. Of course, with Rowan Atkinson as the main guy, it caught a whole lot of attention as well because it was the ancient China setting. It's really good! Also, it was just so simple when his friend said that he's not himself when he's hungry. Immediately after having a Snicker bar, he changes and is super focused.
ReplyDeleteEdited by
Bernadette Alexandra Koh Pei Yi
0302106