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| Jasper's Market News Feed Ads on Facebook |
There are two forms of ad you will see on Facebook - right-hand column and news feed advertisements. Right-hand column only appears on the side of the page and news feed advertisements are comparatively more visible to the readers.
Facebook, a social media that allows sharing and communicating widely and instantly becomes one of the most popular new media. The above sample of new media advertisement includes the essential elements of a print ad: company logo, company name, benefit, description, call for action and image. This advertisement manages to deliver information effectively within the limited word counts. The copywriting are both simpler and conversationally written.
Facebook ad is more cost effective and timely compare to traditional media. However, readers would constantly refresh the page and this makes it relatively short lifespan. It is important to avoid text-heavy and image-deficient wall post, above is an example of image-based wall post that will deliver better result. Attractive image helps to grab your readers' attention and encourage your readers to like your company page, so they will get update from your organization.
Each wall post only focuses on singular message. This allows readers to understand what you're offering and what action should they take with only one glance. Sentences for example "Like our page" invite readers to subscribe, comment, like and share your post make new media advertisement more interactive.
Written by,
Ng Jas Min
0312182
Facebook is one of the largest worldwide social media and it has a variety group of audiences. Advertisers can make ads through facebook and target their consumer by selecting the target market according to the information provided by the users.
ReplyDeleteBy
Carena Lim
0302442