TrueView in-stream ads are very popular in YouTube today. They are placed before, during or after the main YouTube video. They are also skippable if the viewers do not wish to watch it. It is interesting because it is one of the smartest and effective way of advertising as YouTube is the second most popular social media ranked in the states.
Also,
the market segmentation on YouTube is very specified, hence advertising
becomes very accurate as well. Advertisers are allowed to choose what genre of
videos their ads play on. Hence, advertising on YouTube allows clients to reach their audiences very easily and widely.
Other
than that, TrueView in-stream ads are very straightforward and flexible, when
it comes to interactivity between the ad and the viewer. The skip button allows
those who are not interested to immediately turn it off, but those who are
interested can choose to keep on watching, unlike television and radio ads,
whereby audiences are forced to watch and listen to ads.
The
TrueView in-stream ads are very convenient as well. Links can be placed all
around the ad as an annotation form when it is playing, or the video itself
can appear as a link. When these links are clicked on, it can take the viewers
to the desired websites. Thus, if the audiences are interested in the ad, they will click on these links to get to the service.
Written by,
Natalia Melissa Singa
0304567
I agree with Natalia that it is one of the smartest and effective way of advertising although viewers can skip the ad, they can only do so after 5 seconds. Therefore, the advertisers should make the most out of the first 5 seconds to promote their product or service. Everyone streams videos on YouTube, there is a 80-90% that their target audience for the ad would have viewed the TrueView in-stream ads that they wish their market would view and that is very smart of YouTube to have this such thing.
ReplyDeleteEdited by
Evelyn Wong Yen Ni
0302224