I personally think this is one of the best advocacy advertising ads that I have encountered so far. Nowadays, the society is very aware of the need to protect women, especially in the sexual harassment and violence department. People will participate and support campaigns as such if it is advertised properly.
First off, I find it interesting how they play with words to catch the attention of the audiences. The words with the biggest font size is completely misleading and it may seem as though the man is going to sexually assault someone. However, the impact of the main message comes in at the second half of the ad, spreading an awareness to the society to take control of the situation because they are as equally responsible for another's safety.
Next, the visuals are well used. Putting a picture of a man directs the message to men. Most of the time, women are victims of sexual violence. If men were not told to support this movement as well, how will this situation turn around? Thus, this ad is smart in choosing their target audience.
Also, the design of this ad is very simple, clean and strong. It is very comfortable to look at and easy to digest the information.
Written by,
Natalia Melissa Singa
0304567
I agree with what Natalia says because this kind of ads are usually telling directly the message to women. Instead, this ad uses a man as the visual, sending the msg directly to men because they hold the responsibility for another's safety.
ReplyDeleteedited by
Carena Lim Yun Xian
0302442
I personally think that this ad is very interesting therefore i agree with Natalia. The visuals and words used in this ad is very strong and it can give a huge impact on the viewers or readers. This ad is basically saying that it is a man's job to take care of woman in general.
ReplyDeleteEdited by
Evelyn Wong
0302224