Media : http://onemanadvertising.blogspot.com
Title : Smoking Kills
Prospect : Convince people that smoking kills
Product: Awareness (PSA).
Problem: Smoking is bad for health and it can cause death.
Objectives: To raise awareness on the negative
Strategy : The purpose of this advertisement is to persuade people not to smoke. The intended audience is anyone who either does smoke or wants to smoke. The style of this advertisement is midlevel. The genre is an advertisement that can be seen in magazines or possibly billboards.
Tone: Shocking / Cold / Serious
Brand Character : Powerful
Interesting Element: The tagline itself shows that smoking it affects other people as well. It doesn’t just kill you; it can kill anyone, even people who haven’t smoked a day in his or her life. The strategy of argumentation used in this advertisement is analogy. People have been told numerous times that smoking causes cancer, which leads to death. But by putting it in a different perspective, as blunt as this one, makes you re-think if that cigarette is really worth it.
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