Media : Online- Print Ad (https://www.behance.net/gallery/923746/Miscellaneous-Concept-Ideas)
Title : Been missing out on the taste of real ice cream?
Sponsor: Breyers
Prospect : To remind people that their ice cream is the real ice ream and how it should be tasted like and it's made with natural ingredients.
Product: Ice cream
Problem: Reminding people how should a real ice cream taste like and ice cream can be healthy too with natural ingredients.
Objectives: The objective of this ad is to let people realized and think again what and how a real ice cream taste like.
Strategy : The ad sustained people's interest by clarifying what brand makes real ice cream, then, the brand name and product are mentioned in the body copy.
Tone: Fun, interesting, curious
Brand Character : Trustworthy
Interesting Element: Headline: Been missing out on the taste of real ice cream?
The headline grabs people's attention by making them think and wonder what and how a real ice cream really taste like.
The ad creates a desire by providing many interesting and tempting ways of examples that how the ice cream can be served and enjoyed. The ad has made a clarification on the product facts and claimed that this product is only made with all natural ingredients.
Written by
Carena Lim Yun Xian
0302442
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