An uneffective print ad would be a lengthy body copy with long-winded sentences. The body copy should only contain minimal details and words just to carry the message across and highlight the important points for the print ad.
Next, if the headline of the body copy has no relation to the print ad, the image of the product would drop because it will make customers think that the brand can't come up with a good headline to project a good image for the product.
Another uneffective print ad would be the language used. If the body copy has bad grammar or words that don't really belong together in a sentence, it would be irritating and it will lose the customer's interest while reading it.
Another uneffective body copy for a print ad would be if it failed to mention their USP for their product. It is important to let the customers know what makes this product interesting or beneficial to them.
Lastly, a bad layout would be if it has too many words and no visuals. A creative print ad would be one that has visuals and a little bit of words that support the image on the print ad.
Written by
Evelyn Wong Yen Ni
0302224
I agree with all these points. I believe that as humans, visuals are always more eye catching than full-on text of words. Also, the best ads are the ones that are able to get the message across in the most concise and creative manner. However, I don't think that an ad with lengthy text and long winded character should be labelled as "uneffective" because there are different types of people in the market, hence various types of target audiences, maybe a portion who loves to read what a company has to say. Also, I really agree with the headline and grammar part. I find it not only does the company fail to come up with a brand image and make the audiences annoyed, it also loses its trustworthiness as a professional brand. I mean, what big company cant hire a copywriter with good English command right? Hence, I believe a good ad with good body copy strongly affects the trustworthiness of a brand.
ReplyDeleteEdited by
Natalia Melissa Singa
0304567
I completely agree as it is tough to grab the attention of us, human beings. A great ad has to be catchy, concise, and straight-forward in order to keep the audience reading. If it is too wordy, nobody is gonna want to read the whole thing. Also, with visuals, that's usually the first thing that catches the attention of audiences and it is the most obvious thing we see. I would also have to agree on the point about grammar. With bad grammar, the organization's reputation is already seen as one that is not able to form a proper sentence and also they are not observant enough to notice mistakes like that.
ReplyDeleteEdited by
Bernadette Alexandra Koh Pei Yi
0302106
All points listed above are important for an effective ad. An effective ad is able to outshine potential competitors and attracting readers to read and learn more about your product/ brand. It is also crucial to use an updated logo. A logo represents your company and you don't want to missed out in your print ad. An effective ad is able to relate to your target audience. Try to relate your target audience with your product/service so your message will able to catch their attention. Be extra careful if you plan to use elements for example sexual, religion, race to draw interest. it may results backfires if it gone to far.
ReplyDeleteEdited by
Ng Jas Min
0312182