Reflection Post 5 : writing with style

I’ve learnt that writing with style may not be that simple, as you need to organize and reorganize your thinking, write and re-write many times in order to open the floor to creativity in writing, analyze suitable words, such as active verbs and adjectives, and finding combination of words that are complementary to the advertised product or service.

Here are some writing stylistics I learned in class:

1.       Testimonials – Good stories from users abut a product or service.

2.       Humorous – Funny content that attracts audiences.

3.       Endorsement – such as featuring a celebrity for a product.

4.       Brand comparison – comparing the advertised product with another product.

However, writing with style is important in advertising because it makes it unique, thus brand recognition will be gained easier. People tend to remember creative and unique ads the most. Also, good creative ads reduce competition between brands in the market as it allows differentiation to take place.

Furthermore, I’ve learnt some writing stylistics online that are really interesting, such as informational, anthropomorphism, cartoon, call for action, value branding, buzz, surrealistic, realistic, historical, etc.

Written by,

Natalia Melissa Singa

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