Media : Online- Print Ad
Product: Absa Bank
The ad uses a very philosophical approach by speaking about the forefathers who although wore torn up shoes, but they took one step in the right direction and that was how they succeeded to reach their goals. It clearly states that it is not the type of shoe you wear but in the steps you take to reach it.
Interesting idea
It talks about taking the right steps in the right direction and it does not work if you look good but keep taking the wrong steps. It's interesting because they incorporated that into banking, stating that for this Pesach, which was a Jewish festival, Absa will be by your side all the way. Indicating that if you want to reach your goals but also have problems, they are willing to help.
Layout Design - Create Flow
The shoe and the writings in it obviously stands out really well, grabbing the attention of a lot of people would not be too hard. The worn out shoe idea is then explained in the body copy, as mentioned that it is very philosophical. Talking about ancient times and how we end up where we are because of our ancestors. I think it is a very interesting and different approach of a bank advertisement.
Written by:
Bernadette Alexandra Koh Pei Yi
0302106
The quote in the ad is very inspirational and catches people's attention. Unlike any other ordinary banking ads, this ad uses a shoe that has no direct connection to any banking related matter. Instead, is the words and typography that has an hidden meaning that tells what the ad is trying to deliver to the mass.
ReplyDeleteEdit by:
Carena Lim Yun Xian
0302442