Media : Online- Print Ad
Product: Garage Lemonade
The print advertisement displays a sarcastic “idea” of how to execute an advertisement that could draw the more shallow audience to the favour of its product. By reading the copywriting, audiences would be intrigued enough to find out what brand would pull such a “trick” on them.
Interesting idea
The ad displays its culture "Kind of Genius. Kind of" instead of advertising it’s product. In short, the message conveyed is appealing more towards our humorous or cynical side instead of our more rational side looking for information on the product itself.
Short and Simple Sentences
People are easily attracted to simple, unique and easy to understand bodycopy. This also helps to keep your readers' interest. The simple layout includes product packaging, typography and product description (Lemon, Ice and Alcohol) which is straight to the point yet comprehensive.
Layout Design - Create Flow
The brilliant copywriting attracted people's attention. By reading the sentence "to look at the bottom" readers' eye movement would be guide to move from the copywriting to the more important part - product packaging and tagline. In this ad, the copywriting is more dominant than the product packaging. The marketer chose handwriting style typography surrounded with large white space to make the copywriting outstanding. 
I love how the simplicity of the ad can attract the viewers and readers in many ways. The ad were just a few texts and an image below and can still be appealing to people to wonder what it is all about. The technique used by the advertisers are really smart and unique in a way that just a few sentences can convey the message. I personally like the words they use in the text because at the end of reading that text, a smile will appear. Although the ad is self-degrading the company, it still managed to portray the message to the viewers or readers.
ReplyDeleteEdited by
Evelyn Wong Yen Ni
Interesting topic for a blog. I have been searching the Internet for fun and came upon your website. Fabulous post. Thanks a ton for sharing your knowledge! It is great to see that some people still put in an effort into managing their websites. I'll be sure to check back again real soon. https://roachexpert.com/baby-cockroaches-kitchen-get-rid-completely/
ReplyDelete