Headline: THINK OF BOTH SIDES.
This headline is pretty simple, straightforward and understandable. The ad is explaining that when you are driving to concentrate on the road. When doing so think of both sides like the child or person you might hit in front of you or your own child sitting at the back seat who you can harm if you get into an accident although she or he is all buckled-up behind.
Body text: The number of car accidents involving children increases during school holidays. Please be extremely careful!
The body text is basically giving a warning to the viewers that usually during school holidays, there are many children on the streets playing and running around without any parent supervision or whatsoever. Also during school holidays, many families go outstation for holidays where sometimes you would not be paying attention to the road because you need to see the navigation or so on. I think that the body text used for this ad is very basic and easy for viewers to understand.
Visuals: I love the way the advertisers set the visuals of this ad where they show how many things going on in the front seat that may cause an accident, the child they are about to hit in front of their car and also their own child at the backseat buckled-up all in one ad. The creativity of using the mirror in the ad is amazingly inserted to explain the ad thoroughly.
Written by
Evelyn Wong Yen Ni
0302224
Because it's specifically stated "The number of car accidents involving children increase during school holidays" so i was thinking maybe it would be better to change the child's outfit to some casual one instead of school uniform. This ad clearly targeting driver with family and kids. The copywriter use visual creatively to address serious issue involving children road safety in a soft and brilliant ways.
ReplyDeleteEdited by
Ng Jas Min
0312182