Saturday, November 22, 2014

Blog Swipe 10.2 Deemed Ethical in Its Approach



Headline: Can you treat yourself better than your doctor?
The ad headline is very clever, using the questioning method to catch the audiences' attention. A lot of people has developed many health obstacles due to not consulting to a doctor or physician before consuming medicines for minor infirmities. The question is shaped and gets people to the answer the advertiser is trying to tell the audiences. 

Body Text: Self-medication can put your life in danger. Always consume medicines only after consulting your doctor.
The body text of the ad is short and straight forward. It supports and reinforce the message that the ad is trying to tell the audiences also, pretty much answers the headline question. The word " self-medication" has successfully catches the audiences' eyes and generates awareness among them on the importance of consulting a doctor before consuming any medications.   

Visuals:
The visual of this ad is very simple and creative yet it creates a huge impact in the audiences' mind by using the bullets in the medicine packet. It is trying to tell people that every time you swallow a medicine without consulting a doctor, it's like swallowing a bullet. 




Written by:
Carena Lim Yun Xian
0302442


2 comments:

  1. I think other than grabbing attention, the question is a very smart move, because usually people who self-medicate are confident in doing so. thus, the question shakes their confidence and leads them to question themselves when reading the text. And its even smarter when we realize how the shattering confidence move is so effective because the audience will be able to accept the message better after that!

    Edited by,
    Natalia Melissa Singa
    0304567

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  2. I really like this sort of concept that has been used. It's incredibly smart how one simple question can easily make a person question themselves after reading it. It is also very true that many people are now thinking that they can save a lot by self-medicating, however it is not always the case. So, touching on a matter like this that is usually not spoken about is a really good thing as well.

    Edited by:
    Bernadette Alexandra Koh Pei Yi
    0302106

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