In my opinion ethical approaches in copy writing can be very important to the society. It can relates to few aspects.For example from the headlines to the body text and appealing ads must be not misleading. There are many people fall for false advertising and trick easily. Most of the company only cares about their profit and how they want to pull customers not the quality and the ethical approach of the advert itself.First the headline should be something bold and straight forward attractive yet interesting , body text should be an ethical copywriting factual , detail and something consumer would want to try or want to do.Not a text that putting someone down.A certain product or campaign or promotional purposes should have the right content of a word to pull their audience to make them believe that whatever they're a re selling is good. not just a product that is good in their eyes and not a good product to consume. Ethical approaches are few of the most important steps in advertising.
I can name a lot of products that not what is seem it is. They talk about how good they are and bringing other product down to make theirs look good. Thats not how it works. The ad must contain all the right purposes even if its a ' health campaign ' ad showing how you have to stay clean and hygienic. It must have the right words and approach even appealing to make audience feel the awareness of the campaign.
AMALINA JAMIL
1007K10685
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