Blog Swipe 9.2: Best Advocacy Advertising Ad

Since the first time I came across this ad a couple of years back, I have always been very inspired by it. This was done by Grey Spain and I was inspired by the creativity, the message it sends, and also how it is just completely genius.

They took the advantage of the average adult height and shows them an awareness message of the ad, and a 10 year old child's average height, showing them a different message telling them that if they ever need help, they can call a helpline along with a number. They used the lenticular lenses to make this ad successful.

The ad is simplistic with just a photo of a young boy. As for the lower angle photo, they used the same picture of the boy, but with a busted lip instead. The message they put out there is also very short and straight forward. To the adults, it says "Sometimes, child abuse is only visible to the child suffering it.", and to the children a message that says "If somebody hurts you, phone us and we'll help you."

So intelligently, this ad targets both adults and children as well.

Written by:

Bernadette Alexandra Koh Pei Yi

0302106