I’ve learnt that writing with style may not be that simple,
as you need to organize and reorganize your thinking, write and re-write many
times in order to open the floor to creativity in writing, analyze suitable
words, such as active verbs and adjectives, and finding combination of words
that are complementary to the advertised product or service.
Here are some writing stylistics I learned in class:
1.
Testimonials – Good stories from users abut a
product or service.
2.
Humorous – Funny content that attracts
audiences.
3.
Endorsement – such as featuring a celebrity for
a product.
4.
Brand comparison – comparing the advertised product
with another product.
However, writing with style is important in advertising
because it makes it unique, thus brand recognition will be gained easier. People
tend to remember creative and unique ads the most. Also, good creative ads
reduce competition between brands in the market as it allows differentiation to
take place.
Furthermore, I’ve learnt some writing stylistics online that
are really interesting, such as informational, anthropomorphism, cartoon, call
for action, value branding, buzz, surrealistic, realistic, historical, etc.
Written by,
Natalia Melissa Singa
0304567
